Strategic planning-organisation direction and stategic presentation Assignment

Strategic planning-organisation direction and stategic presentation - Assignment Example The strategic change of its products is in line with latest developments and requirements in the industry. Its marketing model is inclusive. It includes, (a) promotion, through advertising, personal selling, and excellent public relations (b) Pricing, it involves giving discounts, bundling and thirdly (c) the product itself, this include the product design, uniqueness, packaging, brand name, warranty, customer support and its strategic location for order processing, transportation channels and distribution (Helft, Vance 2010 pg.20). Stakeholders hold the key to the company’s reputation, success and even failure. Apple Inc. is one of the companies with multiple stakeholders namely; the shareholder: preferred and common individuals/companies, lenders, Apple employees, manufactures and their employees, software developers, customers, suppliers and the music industry. As any stakeholder they expect good management of the company, accountability and transparency and consequently high returns in the form of dividends from the company’s vast growing cash reserves, competition from emerging firms (Markoff, 2007 pg.10-12.). However, there are adverse effects in doing so as can be seen in the current succession plans as this will shift focus on continuous innovation, low quality products, poor service and the eventual loss of customer royalty, and this is risky under the prevailing stiff competition. Expected high returns will eventually lead to quality rather than quantity; sales will be low and the brand name will consequently loose value (Markoff, 2007 pg.12-14.). With its Headquarters in California, Silicon valley, US, the company comprises of six buildings, covering a total area of 79,000 meters square. Distribution logistics to various destinations and local offices worldwide are simplified due to its location.