Strategic planning-organisation direction and stategic presentation Assignment

Strategic planning-organisation direction and stategic presentation - Assignment Example The strategic change of its products is in line with latest developments and requirements in the industry. Its marketing model is inclusive. It includes, (a) promotion, through advertising, personal selling, and excellent public relations (b) Pricing, it involves giving discounts, bundling and thirdly (c) the product itself, this include the product design, uniqueness, packaging, brand name, warranty, customer support and its strategic location for order processing, transportation channels and distribution (Helft, Vance 2010 pg.20). Stakeholders hold the key to the company’s reputation, success and even failure. Apple Inc. is one of the companies with multiple stakeholders namely; the shareholder: preferred and common individuals/companies, lenders, Apple employees, manufactures and their employees, software developers, customers, suppliers and the music industry. As any stakeholder they expect good management of the company, accountability and transparency and consequently high returns in the form of dividends from the company’s vast growing cash reserves, competition from emerging firms (Markoff, 2007 pg.10-12.). However, there are adverse effects in doing so as can be seen in the current succession plans as this will shift focus on continuous innovation, low quality products, poor service and the eventual loss of customer royalty, and this is risky under the prevailing stiff competition. Expected high returns will eventually lead to quality rather than quantity; sales will be low and the brand name will consequently loose value (Markoff, 2007 pg.12-14.). With its Headquarters in California, Silicon valley, US, the company comprises of six buildings, covering a total area of 79,000 meters square. Distribution logistics to various destinations and local offices worldwide are simplified due to its location.

Human Resources Essay Example | Topics and Well Written Essays - 750 words - 3

Human Resources - Essay Example The satisfaction of consumers depend on the quality of the service that a hotel resort lodging provides. This quality depends on the performance of front-line employees, especially employees who interact with consumers. Because of this service nature, in order to ensure that the company delivers the level of quality that it promises to consumers, first it has to ensure that it has the policies which supports this strategy. In order for this kind of business to take care of consumers, they have to take care of its employees first whose job is to take care of consumers. And this is best done by making the Human Resource function of the company a strategic partner. In many business nowadays where product offers include both the goods and the service at the same time, the quality of the service depends on the performance of front-line employees. Therefore, in order to make sure that the level of quality that the company promises through its integrated marketing communications activities are provided, a strong support from the companys human resource function is needed. Strategic human resource management is key. By strategic human resource management, the human resource function of the company takes part in crafting functional-level strategy in order to support the companys overall goals and strategy. In the case of the hotel resorts lodging business, the role of human resources range from a macro perspective—proposing an organizational structure to support the companys strategy, helping build a strong corporate culture based on the companys corporate brand essence, to a micro perspective—setting up a compensation package in order to attract the people who will best fit the companys corporate culture and market positioning, ensuring that a high caliber people will enter the company, setting up a performance measurement and